The green revolution is underway and people no longer allow cheating or attitudes such as ‘greenwashing’, practices that companies and institutions use to wash their image through advertising. It is no longer useful to launch a message, it must be accompanied with facts.
In Rewinder they are clear and are an example of true sustainability. In their DNA it is promoting a change of attitude and caring for the environment through their products, and that is what they do every day. Because it is no longer about polluting less, but offering people options to pollute less, opportunities to curb climate change through development in R & D & i, reducing the carbon footprint, and designing strategies of circular economy. Rewinder does all three.
Now, we show you the other side of the coin, the characteristics of greenwashing. According to the consulting firm Terra Choice, these are the tactics used by those who claim to be sustainable but are not:
- Hidden compensation. The brand talks about the environmental commitment of some of the characteristics of a product, but hides that others are highly harmful.
- Lack of transparency. Claims that are not verified, countersigned, or certified by legally recognized independent entities.
- Confusion. Concepts that are masked, poorly or poorly explained with the intention of describing what one really is not.
- False labeling. They collect in the labeling certifications that do not exist or characteristics that do not comply.
- The lesser evil. Products that are not respectful in their integrity with the environment but that carry a lesser evil.
Once you know what it is and what its characteristics are, we will tell you how to avoid it:
- Always read the labels. Do not trust the color of the packaging or its decoration.
- Look for the certifications and check that they are from legally recognized organizations.
- Do not stay on the slogan, or on the natural word. Check that the brand complies.
- Think global. Find out about all the practices carried out by the brand.